Media Ads · Preferences

Decide how much intelligence powers your media ads

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How this page works

This page lets you control how personalized your media ads are in this browser. Your choice is stored in a small cookie named opt-out.

1

Review the modes

Read the description of Insight Mode and Essential Mode to understand the trade-offs.
2

Choose what feels right

Select the level of personalization that matches how comfortable you are with using your browsing activity to refine ads.
3

Save and continue browsing

Your choice applies only in this browser and can be changed here at any time.

This page does not control how other websites track you. It only affects how we personalize the media ads we show.

Pick your media ad mode

Changes apply immediately after you save.

Insight Mode (personalized) Recommended

Uses your browsing activity and interactions in this browser to make media ads more aligned with what you actually care about.

Essential Mode (non-personalized)

Shows more generic media ads in this browser. We avoid using your specific activity to refine which ads you see.

This choice does not completely turn off ads. It only changes whether we use your activity in this browser to tailor the media ads you see.